A software company's products have had significant quality issues in recent releases. As a result, market reputation and customer satisfaction ratings have been suffering. What should executive leadership do FIRST to address this concern?

A. Allocate budget to hire more software and quality assurance specialists.
B. Require a root cause analysis and review results.
C. Implement a software development life cycle (SDLC) framework.
D. Mandate more robust software testing prior to release.