An enterprise embarked on an aggressive strategy requiring the implementation of several large IT projects impacting multiple business processes across all departments. Initially employees were supportive of the strategy, but there is growing fatigue and frustration with the ongoing new capabilities which must be learned. Which of the following would be the BEST action performed by senior management?

A. Establish "Reward and Recognition" efforts to boost employee morale.
B. Improve the system development life cycle (SDLC) process.
C. Incorporate an organizational change management program.
D. Assess current business and IT competencies.