An IS auditor has been invited to join an IT project team responsible for building and deploying a new digital customer marketing platform. Which of the following is the BEST way for the auditor to support this project while maintaining independence?

A. Develop selection criteria for potential digital technology vendors.
B. Conduct an industry peer benchmarking exercise and advise on alternative solutions.
C. Conduct a risk assessment of the proposed initiative.
D. Design controls based on current regulatory requirements for digital technologies.