A media organization is working on starting a new channel. During the process, two team leads have different opinions about the branding of the channel. The head of the channel finds it challenging to work with the leads, and this dynamic starts to affect other
team members.

Since this issue may delay the channels launch, what conflict management technique should the project manager use?


A. Compromise/reconcile
B. Smooth/accommodate
C. Collaborate/problem solve
D. Force/direct