Recently your company introduced a new set of "metal woods" to its established line of golfing equipment. However, in the past weeks many of the clubs have been returned because of quality problems. You decide to conduct a failure mode and criticality analysis
to______________


A. Analyze the product development cycle after product release to determine strengths and weaknesses
B. Evaluate failure modes and causes associated with the design and manufacture of this product
C. Evaluate failure modes and causes associated with the design and manufacture of a new product to replace the clubs
D. Help management set priorities in its existing manufacturing processes to avoid failures